marketing

The Role Of A Marketing Department In A Company

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Suppliers can use value models not only to inform and control their own decision-making, but also to create compelling sales tools. Value case histories are written accounts that document the cost savings or added value a customer receives from using a provider’s marketplace offering. For example, Sonoco Products Company’s protective packaging division tracks the savings … Read more

4 Tips To Check Your B2b Marketing Strategy

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Internet marketing or online marketing combines web and email to advertise and drive e-commerce sales. Social media platforms can also be included to take advantage of the brand’s presence and to promote products and services. In total, these efforts are usually used in combination with traditional advertising formats such as radio, television and print. By … Read more